PARTNER PROGRAM

The PALFINGER Partner Program is a comprehensive initiative based on a 360-degree assessment, specifically designed for our dealer network. It aims to enhance our global Sales and Service network, envisioning a transformative journey that involves the shared growth and development of our partners, unlocking untapped potential, building lasting partnerships, and driving the industry forward.

Our evaluation process encompasses a thorough assessment of partners, covering sales, service, installation, work processes, facilities, and performance KPIs. This evaluation utilizes a new user-friendly IT tool designed to assist distributors in navigating their action plans and effectively assessing their networks in the future. Assessments of partner facilities will be communicated in advance, allowing enough time for preparation.

As a PALFINGER Partner, you are automatically eligible for the Program. However, the program will roll out in different phases. In 2024, a portion of our North American dealer network will undergo assessment. In 2025, we will extend the evaluation to include many more dealers as possible. There is no need to apply at the moment. You will be contacted, to receive information about the next steps.

The Program is a global initiative being implemented worldwide. However, our North American initiative will particularly focus on the needs and requirements of the United States, Canada, and Mexico.

The assessment process is designed to identify valuable opportunities for improvement, providing a foundation for strategic action plans to guide our dealers through the enhancement process. At the conclusion of each assessment, a rating is generated, indicating the percentage of fulfillment across three distinct categories: Silver, Gold, and Diamond. This scoring system is pivotal in the year-end evaluation, playing a significant role in the calculation of bonuses to be implemented in the future.

Partners will receive recognition and rewards based on their performance levels after completing their first year in the program. Detailed information regarding the program rules, guidelines, financial incentives, and rewards will be communicated in 2025.

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The qualification levels of our Program will be determined by performance and commitment.

• Silver establishes a robust foundation, aligning partners at a common level in the short term and having basic program benefits.
• Gold signifies a higher level of achievement in the medium term with enhanced customer experiences and beyond basics, additional bonuses.
• Diamond embodies the pinnacle of excellence and dedication within the dealer network. It represents a long-lasting and sustainable partnership, outstanding customer experiences, top-performing results and the fulfillment of long-term goals with highest recognition, exclusive incentives, symbolizes a commitment to excellence and long-term collaboration.

Upon joining the program, partners shall be expected to enter into PALFINGER's standard Master Distribution Agreement which establishes the foundation of our business relationship.  Further, Partners shall undertake the responsibility to consistently improve their business. We will provide full support for their action plans, derived from the opportunities and weaknesses identified during assessments.

The program is not just about sales, installation, and service - it's diving into the marketing too. While direct financial marketing support for partners may not be an immediate feature, the future holds the promise of a well-defined identity guideline and a set of best practices on how to effectively utilize our identity. The focus will be on maximizing the benefits of available marketing materials and fostering close collaboration.