Strategy

Ever since we changed the market with the hydraulic loader crane, we have been striving for more. We keep building better – with better products, better solutions, and better service. This drives us, every day. We call it Lifetime Excellence.

This is how we – the international technology and mechanical engineering company PALFINGER – became one of the world's leading manufacturer and supplier of innovative crane and lifting solutions.

We make this promise in a world that has changed significantly in recent years and will continue to do so. Change comes with challenges – and bigger opportunities. We want to seize them proactively: with our "Reach Higher – Strategy 2030+".

Reach Higher means targeted investments in growth markets and integrated solutions for greater performance and efficiency. It means raising the bar for quality and service – together with our partners, customers, and suppliers. And it means defining the standards of our industry as one team.

Our three strategic directions provide clear guidance for being better:

- Lifting Customer Value

- Balanced Profitable Growth

- Execution Excellence

Built on a strong foundation of innovation, service and quality, our products and solutions set the standard – supporting our customers at every stage of their journey, all around the world.

We create lifting solutions that move our industry forward.

Reach Higher - Strategy 2030+

With “Reach Higher – Strategy 2030+” we are updating our strategy. We are focusing it. We are reaching new heights. To become even stronger and more resilient. To ensure long-term, sustainable growth, for our company, for all our stakeholders.

Our three strategic directions provide clear guidance. They help us to keep building better.

Lifting Customer Value

Strategic Direction 1

We are turning our customers’ needs into seamlessly integrated solutions.

We understand our customers and know their challenges and needs in detail. We transform this knowledge into integrated solutions that make their lives easier – across the entire product life cycle – and make them successful. We create added value.

This is how we increase

- Customer proximity

- Technology leadership

- Market leadership

Balanced Profitable Growth

Strategic Direction 2

With our broad product portfolio and regional footprint, we drive balanced profitable growth.

We build on our strengths: our global presence and our diversified product portfolio. We know our potential – in our solutions and products, in the various market segments and in the regions. We use this knowledge and make targeted investments to achieve balanced, profitable growth in the future.

This is how we increase

- Resilience

- Market capitalization

- Employer attractiveness

Execution Excellence

Strategic Direction 3

We deliver excellence, creating efficient, streamlined processes that power performance.

Excellence is our mission and goal. We set benchmarks in our industry – from product development to service. Through a lean organization, standardized systems, comprehensive digitalization initiatives, and empowered employees, we strive for excellence in everything we do.

This is how we increase

- Quality

- Productivity

- Delivery performance