2025

The Beauty of Transformation

Things are moving quickly.

We are in the middle of a fast, global transformation. Some are calling it the second Industrial Revolution, in other words a significant period in human history. At PALFINGER, we are convinced that transformation is not a force of nature, but something that can be shaped. It opens up new, unforeseen perspectives and opportunities that we hadn’t previously considered. 

We are convinced that changes bring opportunities. But, it is important to recognize them and use them proactively.  We know what we’re talking about. PALFINGER’s success is itself the result of a transformation: from a workshop in Austria to a globally leading industrial company. This process was mainly driven by the courage to leave familiar paths and the ambition to actively shape the business environment and thus our own future.

The transformation we are facing today is strongly driven by external factors. Geopolitical disruption, digitalization, sustainability, and social change, combined with the impacts of pandemics, create discomfort and uncertainty for many. With the believe in The Beauty of Transformation, we counter this. It opens up opportunities to us - we just have to use them.

The Courage to Keep Reinventing Itself

Loader Crane
Insights

Rethinking the crane from the ground - that’s PALFINGER’s strength. As an impulse maker, the company is driving the global evolution of the loader crane using cutting-edge technologies. We take a look at the many elements that, together, set new standards for innovation.

In the Network of Opportunities

Insights

Strong and yet flexible - that's how they have to be. Strong networks provide protection, overcome obstacles, and adapt to new challenges. PALFINGER’s network fosters the exchange of information, ensures supply and production, and thereby secures an innovation advantage.

A Changing World

Insights

From the moon landing to ABBA and the introduction of ChatGPT: The past decades have been filled with groundbreaking inventions, cultural revolutions, and societal turning points. A hidden object scene of global change — with PALFINGER right in the middle of it.

With artificial intelligence into the future

Insights

The data economy is undergoing a profound change - step by step, bit by bit. Artificial intelligence and large language models are pushing the envelope of what is feasible, shaping our everyday lives, and driving fundamental change forward. At PALFINGER and in the world.

Table of Contents

1 - Editorial

  

4 - The Cogwheel of Transformation

Small Cause, Big Effect

8 - Everything is Possible - How Transformation Works

How Transformation Works

13- It’s All About Managing Complexity

PALFINGER CEO Andreas Klauser on opportunities and risks

14 - A Changing World

Milestones of Change

16 - Brainwaves that Change the World

The Principles of Progress

20 - Reach High

The Evolution of the Loader Crane

24 - Expanding horizons - How Customers Drive Innovation

PALFINGER COO Alexander Susanek on customers as a yardstick for success

29 - It’s All About Keeping a Clear Perspective

PALFINGER COO Alexander Susanek on customers as a yardstick for success

30 - In the Network of Opportunities

Smart Networks Secure the Future

35 - How Do You Minimise Risks in Times of Change?

PALFINGER CFO Felix Strohbichler on planning with foresight

36 - People are Still at the Center

A Cross-generational View of Working Environments

41 - Everything Happens At The Same Time

PALFINGER CHRO Maria Koller on success factors and corporate culture

42 - The Power of Vision

New Spaces of the Possible

46 - The Mineralogical Century

BDI Expert Anne Lauenroth on the Resources of the Future

50 - From Code to Transformation

AI Pushes the Envelope of the What is Feasible

54 - The Magic Formula

Wolf Lotter on the Power of Knowledge

56 - Jobs That Grow Into the Future

Apprenticeships in Transition

61 - At a Glance

PALFINGER Facts & Figures